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Jon Mitchell

Why isn’t this obvious:

- The Vision Pro is a PRO-ductivity device. It is capable of supporting low-impact motion and activity, but its purpose is to provide an immersive environment for DOING WORK. The first version of the product supports this use case. (Also TV.)

- There is room in the line for a mid-range version as has been rumored to be in development.

- Nearly all of the platform engineering done on these products will support future products more geared towards iOS-like use cases.

Why isn’t this obvious, cont’d:

- Tim Cook’s goal is for Apple to provide computer assistance to people living every kind of healthy life. Just the ergonomics alone make glasses the obvious goal after the iPhone for as far back as it was possible to imagine.

- “Healthy life” also includes doing work. That’s why Apple makes $4,000 computers for doing expensive work, like the MacBook Pro — which has bad ergonomics —and now the Vision Pro — which doesn’t — as well as good affordable options.

Why isn’t this obvious, further cont’d:

- Not everyone will want displays on their face always. The most successful product in history, the smartphone, will continue to do that job for like 50 years.

- The smartphone is exceedingly capable of handling bigger and more compute/battery-intensive jobs than make sense to run on a little wearable, as it does for Apple’s 150 million-user wearable, Apple Watch.

- Apple Watch is getting pretty handy to use without a phone. Idk if you’ve noticed